CAMPFIRE

Game of Thrones Case Study from Campfire on Vimeo.

Campfire is a marketing agency that shapes perceptions and enhances brand preference through social storytelling, digital content, and physical experiences. They ignite the fan cultures and broader communities that shape conversations and deliver results for their clients. 
For game of thrones 'CAMPFIRE' needed to raise awareness about this product, to do this 'CAMPFIRE' brought the gaming world to life by using realistic traits to get the world talking. These experiences are based around the 5 senses. A couple of the experiences involved having a food van drive across parts of America giving the food from the game to people of America this built great controversy about the game and the fan support started rising rapidly and then the website was constantly giving ideas from where the next experiences would be